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WHITE STUFF SS23: "Summer is Somewhere Else"
Project type
Summer fashion campaign
Date
Summer 2023
Location
Tenerife, Spain
My first big summer campaign. The concept was a surreal summer daydream, one that drifted from a suburban lawn, to an overgrown tropical garden, and finally to a remote desert wilderness. The stills placed the 3 collections in the 3 locations. The campaign hero video told the whole story.
Creative concept: Matt Glazebrook
Art direction: Matt Glazebrook
Photography: David Titlow
Videography: Ablinq
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