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WHITE STUFF SS24: "Locals Only"
Project type
Summer fashion campaign
Date
Summer 2023
Location
Gran Canaria, Spain
My overarching visual motif for this campaign was the idea of locals wandering into the background (or foreground) of shots, their unplanned realness contrasting with the artifice of a posing model. Conceptually, the campaign had 3 parts. "Ready for take off " riffed on early summer anticipation, the language of airports and holiday logistics, and the taking off of layers of clothing. "Not in the guidebook" imagined a lost midsummer in an off-the-beaten-path fishing village . "Make a splash" took a surreal trip to an end-of-season waterpark.
Creative concept: Matt Glazebrook
Art direction: Matt Glazebrook
Photography: David Titlow
Videography: Ablinq
