Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

WHITE STUFF CHRISTMAS AW25: "Christmas Isn't Just For Dogs"

Project type

Fashion campaign

Date

Winter 2025

Location

London

My idea for this White Stuff Christmas campaign was all about celebrating the bond between humans and their dogs, with the warmth, love and chaos inherent in that relationship mirroring the nature of a real family Christmas. We shot in a studio using both model's own dogs and dogs belonging to members of the White Stuff team.

Creative concept: Matt Glazebrook
Art direction: Matt Glazebrook
Photography: Christophe Suant

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}