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WHITE STUFF CHRISTMAS 23: “Christmas Crackered”

Project type

Christmas fashion campaign

Date

Christmas 2023

Location

London

Conceptually, this campaign riffed on Christmas crackers and cracker jokes in particularly. Visually, my idea was to celebrate the traditional Boxing Day family walk (followed by the traditional Boxing Day family pub trip).

Creative concept: Matt Glazebrook
Art direction: Matt Glazebrook
Photography: David Titlow

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