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WHITE STUFF AW24: "What On Earth"

Project type

Autumn fashion campaign

Date

Autumn 2024

Location

Avebury and Stroud

Probably my favourite White Stuff campaign. Inspired by British folklore, folk music and folk horror. Shot at the mystical Avebury standing stones, and in the hills above Stroud, the campaign featured the brilliant modern morris dance side Boss Morris alongside our models.

Creative concept: Matt Glazebrook
Art direction: Matt Glazebrook
Copy: Matt Glazebrook
Photography: David Titlow
Videography (hero film): Loona Riia Kasemets
Videography: Miguel Oliveira
Graphics: Celia Heiman

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