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WHITE STUFF AW23: “The Good Life”
Project type
Autumn fashion campaign
Date
Autumn 2023
Location
London
A celebration of allotments and all things earthly, muddy and organic. I wanted to use allotment culture as an unlikely backdrop for a fashion shoot, and the language of gardening to talk about sustainability. The whole thing came together with a hero film that told the story of the shoot location (Fulham Palace allotments) and a fun, retro graphic concept.
Creative concept: Matt Glazebrook
Art direction: Matt Glazebrook
Photography: David Titlow
Videography: Ablinq
Graphics: Celia Heiman
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