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WHITE STUFF SS25: "Summer Is Waiting" + "Summer Is Endless"

Project Type

Photography

Date

April 2023

Shot in locations around Taghazout, Morocco, my summer 25 campaign was all about a mood. Colours, angles, shapes, abstract scenery that evoked a dreamy, otherworldly, sensory vibe. The feeling of being totally relaxed on holiday, free from pressure and responsibility.

Creative concept: Matt Glazebrook
Art direction: Matt Glazebrook
Copy: Matt Glazebrook
Photography: David Titlow
Videography: Miguel Oliveira

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